Ask most caffeine lovers and they’ll likely agree that not all coffee is created equal. What’s that got to do with salmon? “Everything – when it comes to defining yourself with a commodity-driven marketplace”, says Glen Brown, CEO & President of Admiral Fish Farms located on Grand Manan Island in the Bay of Fundy.
“If you ask, the majority of people – they might tell you that all salmon pretty much tastes the same, but that’s usually because they haven’t had the opportunity to experience something different. Just like growing grapes for a fine wine, or a premium coffee bean – the level of care is often the differentiator”, Brown says.
Admiral Fish Farm’s President & CEO also sees a strong connection between small niche wineries and fine coffee producers who are doing things with a different mindset than some of the larger competitors in their industry. “At Admiral Fish Farms, transparency and a shared passion towards creating a ‘culture of care’ far outweighs any emphasis on volume” …
