Our approach to raising Atlantic Salmon starts with our desire to achieve the extraordinary.
To be clear, we have absolutely no aspiration to become the largest salmon producer in North America, or even Atlantic Canada for that matter. Volume of product into the marketplace is not how we measure our success.
Our goal is to elevate your expectations everytime you buy an ESQU™ Atlantic Salmon, and that requires a different level of thinking by our front line and management team. To earn customer loyalty for ESQU™, we focus on raising our Atlantic Salmon to a standard that makes it the preferred choice of culinary professionals. It speaks to the desired aesthetic appeal of the salmon, its consistency and clean taste that we work tirelessly to achieve through optimum health, best practices and nutrition.
From an environmental and a ‘quality vs. quantity’ perspective – small is the new big.
